Legends in Marketing: Shelby D. Hunt - Hardcover

Hardcover

ISBN 10: 8132105206 ISBN 13: 9788132105206

Verlag: SAGE Publications Pvt. Ltd, 2011

Über diesen Titel

Reseña del editor:

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic.

This set includes:

Volume 1: Marketing Theory: The Nature and Scope of Marketing
Editor: Paul Busch
Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing
Editor: Jagdip Singh
Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing
Editor: Roy D Howell
Volume 4: Channels of Distribution
Editor: James R Brown
Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period
Editor: Scott J Vitell
Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period
Editor: John R Sparks
Volume 7: Marketing Management and Strategy
Editor: Rajan Varadarajan
Volume 8: Relationship Marketing
Editor: Robert M Morgan
Volume 9: Resource-Advantage Theory: The Development Period
Editor: O C Ferrell
Volume 10: Resource-Advantage Theory: The Research Tradition Period
Editor: Dennis B Arnett

Biografía del autor:

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Über diese Auflage

• Verlag: SAGE Publications Pvt. Ltd
• Erscheinungsdatum: 2011
• ISBN 10: 8132105206
• ISBN 13: 9788132105206
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 3042
• Herausgeber: Sheth Jagdish N.