The Search for a Method: Focus groups and the development of mass communication research

MORRISON, David E.; [KIERAN, Matthew]

Verlag: Luton Press, Luton, 1998

Beschreibung

Large paperback. Reading crease to spine, light wear to edges. Inscribed in blue pen to half-title: "To Matthew/ out of respect/ for all his insightful help/ David M/ summer 1999." Else, clean and tight. A pleasing presentation copy. Near fine David E. Morrison is Professor Emeritus at the University of Leeds; here, he revisits the subject of his doctoral work, Paul Lazarsfeld, and his role in the development of focus groups for communications research. From the academic library of Matthew Kieran (1968-), Professor of Philosophy and the Arts at the University of Leeds (2009-2021) and the ASA/BSA's Wollheim Lecturer for 2021. Alongside Michael Svennevig, Kieran and Morrison collaborated together on a 1997 working paper: 'Regulating for Changing Values' (London: Broadcasting Standards Commission). Bestandsnummer des Verkäufers 2335

Bibliografische Details

Titel: The Search for a Method: Focus groups and ...

Verlag: Luton Press, Luton

Erscheinungsdatum: 1998

Einband: Paperback

Zustand: Near Fine

Signiert: Signatur des Verfassers