Titel: The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
Verlag: Morgan James Publishing
Erscheinungsjahr: 2019
Sprache: Englisch
ISBN-10: 1642792144
ISBN-13: 9781642792140
Einband: Softcover
Zustand: As New
Signiert: Signatur des Verfassers

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Unlike other "how-to" entrepreneurship books, The Titanic Effect uses stories of success and failure to reveal the often-overlooked "icebergs" that sink startups.

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Dr. Todd Saxton, Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch, invested in, and served on the board of multiple startups. He has published numerous book chapters and articles on corporate and startup strategies for success. Todd hails from New Jersey and has lived in Virginia, the DC area, Pennsylvania, Wisconsin, and Bloomington IN, currently residing in Indianapolis, IN. Dr. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University’s Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups. Kim grew up in Florida, went to school in Boston, and has lived in the DC area, Pennsylvania, and Wisconsin. She currently resides in Indianapolis, IN. Michael Cloran is a serial entrepreneur who has raised tens of millions of dollars for ventures he has co-founded. He is a founding partner of DeveloperTown, a software design and development firm that helps both startups and larger firms manage technical debt. Michael was born in Kentucky and has lived in Ohio, Illinois, New Jersey, and Yugoslavia. He currently resides in Indianapolis, IN.

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