We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories

On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world’s most celebrated champion, Lance Armstrong

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, “Look, if we’re going to ride the Tour, we might as well win.” In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel’s near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team’s race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn’t the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.

Follow Your Heart &; But Bring Along Your Head

I had, for the first time, hooked my heart and my head together and, in the alchemy of that combination, created something more powerful than the parts.

In 1993 I performed a miracle. Or maybe I was granted a miracle. To this day, I&;m not sure which. I know this: it was the first time I rode with each element it takes to win a bike race &; my body&;s physical ability, my mind&;s acuity, and the passion of my heart &; fully integrated and working together seamlessly. I rode for one magic, tragic day with everything I was. After years of proving my mettle first with amateur teams in Belgium, then with smaller pro teams, I was in my second season with the Spanish team ONCE, a top-notch squad that regularly fielded Tour de France contenders and featured champions such as Laurent Jalabert and Alex Zülle (who at the end of the decade would battle Lance for the Tour de France crown). On such an exalted team, my spot in the hierarchy was clear: I was not a champion. I was not a superdomestique, either &; one of those riders whose career exists only as a sacrifice to the team&;s leader. I was something in between. I was a threat to win stages of the Grand Tours (the three major European stage races, including the Tour de France and the tours of Spain and Italy), and some one-day races, but my true value seemed to be as a kind of rolling strategist. I had a knack for reading races and racers, and intuiting what the winning moves would be. On the road, I was like a radar antenna, casting my attention across the entire field until I picked up some useful impression: someone&;s pedaling style looked a little ragged that day, or something seemed slightly off in another team&;s dynamics &; maybe two of their riders had gotten into a fight the night before and weren&;t going to cooperate. I think my brain spun faster than my legs sometimes. My combination of skills made me a good rider to have in the Grand Tours, where a team survived on savvy as much as on conditioning. When I finished ninth in the Tour of Spain that spring (the race now takes place in the fall), ONCE&;s team director guaranteed me a spot on the Tour de France roster. I couldn&;t wait to tell my father. As corny as it sounds, he&;d always been my biggest fan &; and not because he didn&;t have competition. In Belgium, when a kid starts to win races, he gets adopted by locals, who form a kind of fan club. Mostly it&;s an excuse for the neighborhood guys to get together and drink beer at the pub before clambering onto a bus to stand beside the racecourse and scream your name. It&;s not so much that you&;re a star, but that the guys need an excuse to socialize. Still, mix beer and bike racing and a bunch of guys in Belgium and the loyalties can get pretty intense. Even so, my father had always been, easily, my most ardent supporter. He didn&;t care when, at eight or nine, I turned out to be horrible at soccer, which was roughly akin to not being able to hit a ball out of the infield in America. My dad simply kept introducing me to different sports. I was terrible at every sport with a ball &; except Ping-Pong, which didn&;t exactly herald the life I dreamed of. I&;d always ridden my bike, of course &; almost every kid in Europe does, early and often. And it&;s not just for sport. We ride to school, to the market, into town on weekends, across town with our friends. Informal races develop &; from street to street, then to the top of the biggest hill. Eventually, you&;re out one day and you see a big, tight group of cyclists fly by &; the air from the moving pack pulling at your hair. The sound is like a locomotive. Men are shouting at each other and laughing. They&;re wearing bright clothes and spinning their legs impossibly fast. It seems more than anything else like a grand adventure, a bunch of grownups playing out beyond the boundaries of the schoolyards and practice fields that games are supposed to be limited to. You&;ve just been passed by a local club, out for one of their regular training rides, or maybe one of the informal races they organize among themselves &; maybe even their club championship. My father belonged to one of those clubs; the talent and fitness levels he and his friends were able to maintain in between their obligations to their careers and families were, naturally, far below the pro ranks. But they were also much more skilled and much faster than the average riders. They raced, hard and often, and at speeds that would frighten a typical weekend warrior; they were as serious about the sport as one could get while still holding down a full-time job. I began tagging along with my dad, and the first emotion I can remember from those timees is a feeling of being at ease. I just felt as if I belonged in that pack. By the time I was thirteen, I was regularly beating the adulllllts when we&;d have sprints to the finish of our training rides, or up the hills around our house. I was a natural: my heart rate stayed lower than others&; as we streamed along in a tight, fast pack, and when we rose out of our saddles to sprint, it seemed as if I could spin my legs faster, or push one gear harder, or pedal with my heart jackhammering near its maximum for twice as long as the others. I also had a fluidity on the bike, not only in the motions of my legs and the way I sat, but in how I was able to navigate my handlebar through the bunch, or how I leaned into corners, or swooped around ruts, how I found holes to shoot my front wheel through when it seemed other riders were blocked. That I had some kind of gift for cycling was apparent. What none of us knew was how much of a gift. Was I going to be better than average or was I going to be pro level? And if I was pro level, was I going to be an average pro or something else? All we knew was that suddenly I was riding faster and farther and harder than my father&;s friends, and he loved that. He laughed as I attacked out of the groups, and he patted me on the back at the finish of tough rides. I could hear him shouting encouragement from behind as I hammered away at the front of a group, splitting it apart. My father also knew how to encourage me in just the right way when I didn&;t do well. In the first real race I competed in &; the first one with an official number and an entry fee &; I crashed badly; my father said, simply, &;Nerves,&; making my failure seem not like some insurmountable disaster but a mistake &; an error I&;d be able to easily overcome. Belgium is known, most famously, for its gritty, hard road races in damp, chilly conditions on cobbled streets, and for long, muddy courses that are as much tests of the soul as the body; those are the races that make national heroes out of my countrymen. Cyclists from other countries believe that we Belgians are born to the rain and mud, that it is our birthright to excel when a race is at its worst. A Belgian who wins a mucky race in his home country is held up as a symbol of the nation&;s character. So it was sort of funny that, as my father exposed me to different kinds of racing, I turned out to be best suited to track racing. This is a very specialized type of racing that happens on a velodrome, an oval course, usually 333 meters around, that&;s made of smooth concrete or wooden planks. The turns are steeply banked &; picture an elongated toilet bowl &; so you can pedal to the top of the track then dive down into the turns to hit speeds of 45 mph or more. The bikes have one speed, can&;t coast &; if the rear wheel is turning, the pedals are, too &; and have no brakes. The frames are...