About Jenga: The Remarkable Business of Creating a Game that Became a Household Name

Leslie Scott

ISBN 10: 1608320022 / ISBN 13: 9781608320028

Verlag: Greenleaf Book Group Press, 2009

Beschreibung

Inscribed and dated by the Author on the FFEP. Front top right corner of the dust jacket is slightly bumped. Book pages are clean with no marks or page folds. Bookseller Inventory BS/BS7419 062019. Bestandsnummer des Verkäufers 007419

Bibliografische Details

Titel: About Jenga: The Remarkable Business of ...

Verlag: Greenleaf Book Group Press

Erscheinungsdatum: 2009

Einband: Hardcover

Zustand: Near Fine

Zustand des Schutzumschlags: Near Fine

Signiert: Signed by Author(s)

Auflage: 1st Edition

Über diesen Titel

Inhaltsangabe:

A pile of wooden bricks launches this business adventure -- full of insights into inventions branding, and market-ing -- from the creator of Jenga, one of the world's most popular games. Leverages the world-wide popularity of the Jenga brand: The millions of readers who have played the game of Jenga will be drawn to this previously untold story of its creation and its creator, and business readers will want to know the secret behind launching one of the best-known brands in the world. Introduces a fascinating personality: An English expatriate born and raised in Africa, a phenomenally successful woman in the male-dominated toy business, and an unorthodox risk taker who thrives on adventure, the author has a style, grace, and free-flowing intellect that will appeal to readers around the globe. From an idea to a brand: Readers will make enlightening connec-tions to their own business experiences as they learn how certain ideas make their way from an inventor's brain to retail shelves world-wide. The book offers an entertaining story filled with true business lessons and hilarious anecdotes, demonstrates the creativity and resolve required to make a unique idea work.

Über die Autorin bzw. den Autor:

Leslie Scott is a professional game designer, entrepre-neur, and the founder of Oxford Games. In a career spanning over twenty-five years in the toy and gift busi-ness, Scott has designed, published, and marketed some forty games. Her portfolio includes the phenomenally successful Jenga and the perennial favourites Ex Libris, Anagram, and Bookworm. Born in Dar es Salaam, Tanzania, Scott grew up in Kenya, Sierra Leone, and Ghana. She now lives in Oxford, England, and Lai-kipia, Kenya, with her husband and their two children.