How will Big Data change the way managers make decisions? Artificial intelligence and its impact on managerial decision making

Carolin Nothof

ISBN 10: 3960954875 / ISBN 13: 9783960954873

Verlag: Studylab, Studylab Apr 2019, 2019

Beschreibung

Neuware -Today¿s most precious raw material is not gold, but Big Data: Each one of us generates a huge amount of information every single day, rendering thus both ourselves and our choices transparent. But in addition to that, Big Data helps companies to improve their decision-making.Since managers have to address highly complex issues in an ever more complicated world, they cannot do without Big Data and Artificial Intelligence, as Carolin Nothof explains. By taking into account various external factors, their algorithms predict right entrepreneurial choices.These choices can be made in areas such as retail, Human Resources, the Internet of Things, and marketing. Nothof¿s publication is not only rich in theoretical explanations, but also gives examples of the practical use of Big Data in various industries. Machines are a man¿s best co-workers.In this book: Big Data; decision-making; AI; Behavorial Economics; Machine Learning; algorithmsBoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 84 pp. Englisch.

Bestandsnummer des Verkäufers 9783960954873

Bibliografische Details

• Titel: How will Big Data change the way managers make decisions? Artificial intelligence and its impact on managerial decision making
• Verlag: Studylab, Studylab Apr 2019
• Veröffentlichungsdatum: 2019
• Sprache: Englisch
• ISBN-10: 3960954875
• ISBN-13: 9783960954873
• Bindung: Taschenbuch
• Zustand: Neu

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Inhaltsangabe

Today's most precious raw material is not gold, but Big Data: Each one of us generates a huge amount of information every single day, rendering thus both ourselves and our choices transparent. But in addition to that, Big Data helps companies to improve their decision-making. Since managers have to address highly complex issues in an ever more complicated world, they cannot do without Big Data and Artificial Intelligence, as Carolin Nothof explains. By taking into account various external factors, their algorithms predict right entrepreneurial choices. These choices can be made in areas such as retail, Human Resources, the Internet of Things, and marketing. Nothof's publication is not only rich in theoretical explanations, but also gives examples of the practical use of Big Data in various industries. Machines are a man's best co-workers. In this book: - Big Data; - decision-making; - AI; - Behavorial Economics; - Machine Learning; - algorithms