Corporate Strategy - Softcover

Collis, David; Montgomery, Cynthia

Softcover

ISBN 10: 0072312866 ISBN 13: 9780072312867

Verlag: McGraw-Hill Education, 2005

Inhaltsangabe

Book by Collis David Montgomery Cynthia

Über diesen Titel

Reseña del editor:

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Biografía del autor:

David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management:  Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2005
• ISBN 10: 0072312866
• ISBN 13: 9780072312867
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 304