Marketing Strategy: A Decision Focused Approach - Softcover

Walker, Orville C; Mullins, John; Boyd, Jr., Harper W

Softcover

ISBN 10: 0072961902 ISBN 13: 9780072961904

Verlag: McGraw-Hill Higher Education, 2005

Inhaltsangabe

Book by Walker Orville Mullins John Boyd Jr Harper

Über diesen Titel

Reseña del editor:

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Über diese Auflage

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2005
• ISBN 10: 0072961902
• ISBN 13: 9780072961904
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 368