Essentials Of Marketing - Softcover

Lancaster, Geoff; Massingham, Lester; Ashford, Ruth

Softcover

ISBN 10: 0077098609 ISBN 13: 9780077098605

Verlag: McGraw Hill / Europe, Middle East & Africa, 2001

Inhaltsangabe

Book by Lancaster Geoff Massingham Lester

Über diesen Titel

Reseña del editor:

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

Über diese Auflage

• Verlag: McGraw Hill / Europe, Middle East & Africa
• Erscheinungsdatum: 2001
• ISBN 10: 0077098609
• ISBN 13: 9780077098605
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 576