International Marketing

Cateora, Philip R.; Gilly, Mary C.; Graham, John L.

ISBN 10: 0077642295 ISBN 13: 9780077642297

Verlag: Irwin Professional Pub, 2012

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Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Biografía del autor:

Phillip R. Cateora

Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator's Association's Educator of the Year Award.

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

Über diese Auflage

• Verlag: Irwin Professional Pub
• Erscheinungsdatum: 2012
• ISBN 10: 0077642295
• ISBN 13: 9780077642297
• Einband: Hojas sueltas
• Anzahl der Seiten: 638