M: Advertising - Softcover

Arens, William; Schaefer, David; Arens, Christian; Weigold, Michael

Softcover

ISBN 10: 0078028965 ISBN 13: 9780078028960

Verlag: McGraw-Hill Education, 2014

Über diesen Titel

Reseña del editor:

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.

Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.

McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Biografía del autor:

Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA,  Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2014
• ISBN 10: 0078028965
• ISBN 13: 9780078028960
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 480