Marketing for Hospitality and Tourism - Hardcover

Philip, Kotler; John, Bowen

Hardcover

ISBN 10: 0132784025 ISBN 13: 9780132784023

Verlag: Financial Times Prentice Hall, 2013

Über diesen Titel

Reseña del editor:

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Biografía del autor:

Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2013
• ISBN 10: 0132784025
• ISBN 13: 9780132784023
• Einband: Tapa dura
• Anzahl der Seiten: 704