Marketing: An Introduction - Softcover

Armstrong, Gary; Kotler, Philip

Softcover

ISBN 10: 0136021131 ISBN 13: 9780136021131

Verlag: Pearson, 2008

Inhaltsangabe

Book by Armstrong Gary Kotler Philip

Über diesen Titel

Reseña del editor:

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Reseña del editor:

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving forcebehind every marketing strategy.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2008
• ISBN 10: 0136021131
• ISBN 13: 9780136021131
• Einband: Tapa blanda
• Anzahl der Seiten: 656