Advertising: Principles and Practices - Hardcover

Wells, William D.; Burnett, John; Moriarty, Sandra

Hardcover

ISBN 10: 0137228694 ISBN 13: 9780137228690

Verlag: Pearson, 1995

Inhaltsangabe

Book by Wells William Burnett John Moriarty Sandra E

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Reseña del editor:

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

Reseña del editor:

This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 1995
• ISBN 10: 0137228694
• ISBN 13: 9780137228690
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 800