Corporate Strategy: Resources and the Scope of the Firm - Hardcover

Collis, David; Montgomery, Cynthia

Hardcover

ISBN 10: 0256178941 ISBN 13: 9780256178944

Verlag: Irwin Professional Publishing, 1996

Inhaltsangabe

Book by Collis David Montgomery Cynthia

Über diesen Titel

Reseña del editor:

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

Reseña del editor:

CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Über diese Auflage

• Verlag: Irwin Professional Publishing
• Erscheinungsdatum: 1996
• ISBN 10: 0256178941
• ISBN 13: 9780256178944
• Einband: Tapa dura
• Anzahl der Seiten: 750