The Marketing of Sport - Softcover

John, Beech; Simon, Chadwick

Softcover

ISBN 10: 027368826X ISBN 13: 9780273688266

Verlag: Financial Times Prentice Hall, 2006

Inhaltsangabe

Book by Simon Chadwick

Über diesen Titel

Reseña del editor:

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

Biografía del autor:

John Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University of London. plus an international team of contributors from the US, Eire, France, New Zealand, and Australia.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2006
• ISBN 10: 027368826X
• ISBN 13: 9780273688266
• Einband: Tapa blanda
• Anzahl der Seiten: 592