Marketing - Hardcover

Lamb, Charles; Hair Jr., Prof Joseph F.; McDaniel, Prof Carl

Hardcover

ISBN 10: 0324068611 ISBN 13: 9780324068610

Verlag: South-Western, 2001

Inhaltsangabe

Book by Lamb Charles W Hair Joseph F McDaniel Carl

Über diesen Titel

Reseña del editor:

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Reseña del editor:

The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2001
• ISBN 10: 0324068611
• ISBN 13: 9780324068610
• Einband: Tapa dura
• Anzahl der Seiten: 750