With 1pass for Infotrac (Essentials of Marketing) - Softcover

Hair Jr., Prof Joseph F.; McDaniel, Prof Carl; Lamb, Prof C.

Softcover

ISBN 10: 032431664X ISBN 13: 9780324316643

Verlag: South-Western, 2005

Inhaltsangabe

Book by Lamb Charles W Hair Joe F McDaniel Carl

Über diesen Titel

Reseña del editor:

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2005
• ISBN 10: 032431664X
• ISBN 13: 9780324316643
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 576