Marketing Management: An International Perspective: Case Studies (International Marketing Series) - Softcover

Turpin, Dominique

Softcover

ISBN 10: 033375008X ISBN 13: 9780333750087

Verlag: Palgrave, 1999

Über diesen Titel

Críticas:

'An excellent combination of theory and cases not often seen in an International Marketing text.' - P. Cowell, University College, Warrington

'Excellent case studies, clear presentation, good range of topics, and variety of case lengths.' - Roger Sherlock, Dublin Institute of Technology

Reseña del editor:

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Über diese Auflage

• Verlag: Palgrave
• Erscheinungsdatum: 1999
• ISBN 10: 033375008X
• ISBN 13: 9780333750087
• Einband: Tapa blanda
• Anzahl der Seiten: 508