The Future of Brands: 25 Visions of the Future of Branding - Hardcover

Hardcover

ISBN 10: 0333776739 ISBN 13: 9780333776735

Verlag: Palgrave Macmillan, 1999

Inhaltsangabe

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Críticas:

'A good read and a perceptive final chapter on the future.' - Long Range Planning

'One or two of the 25 would provide splendid case studies for a company think tank. Collectively they will help any chief executive review and carry forward his own vision for his company. Well worth study.' - The Jim Bannister Report

'Authoritative, interesting, sparky and above all, refreshingly different from the normal management books one comes across...has to be a must for anyone interested in, or involved with, brands...one of the most interesting and beguiling books I've read in a long time.' - Strategy

'A gloriously diverse and entertaining read...the refreshing blend of celebrity and corporate stature in the list of contributors lends the project a quality that more conventional business books lack...high entertainment value and subtle styling though are not afforded at the expense of intellectual rigour. As you would expect of a publication born of Interbrand, the opinions expressed are informed and informative.' - Marketing Business (Book of The Month)

Reseña del editor:

Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this highly illustrated book Interbrand have invited leading international opinion formers from many different fields to give their visions of the future of brands. Alongside this Interbrand provide brand biographies and expert commentary, as well as an update of the influential league tables of brands.
The book asks which brands will dominate in the next 25 years and will become an essential book to own for those in marketing, retailing, public relations, business communications, advertising, design, strategy and brand management and development in an era in which brands will continue to play a key role in competitive performance and success.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 1999
• ISBN 10: 0333776739
• ISBN 13: 9780333776735
• Einband: Tapa dura
• Anzahl der Seiten: 128
• Herausgeber: Clifton Rita, Maughan Esther