Storynomics: Story Driven Marketing in the Post-Advertising World - Hardcover

McKee, Robert; Gerace, Thomas

Hardcover

ISBN 10: 0413778002 ISBN 13: 9780413778000

Verlag: Methuen Publishing Ltd, 2018

Über diesen Titel

Reseña del editor:

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

Biografía del autor:

Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018. Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which `powers great brand storytelling that creates lasting connections'.

Über diese Auflage

• Verlag: Methuen Publishing Ltd
• Erscheinungsdatum: 2018
• ISBN 10: 0413778002
• ISBN 13: 9780413778000
• Einband: Tapa dura