What Clients Love: A Field Guide to Growning Your Business - Hardcover

Beckwith, Harry

Hardcover

ISBN 10: 0446527556 ISBN 13: 9780446527552

Verlag: Warner US, 2003

Inhaltsangabe

Book by Beckwith Harry

Über diesen Titel

Reseña del editor:

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.

WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

Biografía del autor:

Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies.

Über diese Auflage

• Verlag: Warner US
• Erscheinungsdatum: 2003
• ISBN 10: 0446527556
• ISBN 13: 9780446527552
• Einband: Tapa dura
• Anzahl der Seiten: 320