Marketing Research - Softcover

Aaker, David A.

Softcover

ISBN 10: 0470524618 ISBN 13: 9780470524619

Verlag: John Wiley & Sons Ltd, 2010

Inhaltsangabe

Book by David A Aaker

Über diesen Titel

Reseña del editor:

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

Über diese Auflage

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 2010
• ISBN 10: 0470524618
• ISBN 13: 9780470524619
• Einband: Tapa blanda
• Anzahl der Seiten: 728