Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success - Hardcover

Hart, Ted; Greenfield, James M.; Johnston, Michael

Hardcover

ISBN 10: 0471691887 ISBN 13: 9780471691884

Verlag: John Wiley & Sons Inc, 2005

Über diesen Titel

Reseña del editor:

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Contraportada:

A comprehensive best-practices approach to developing multiple strategies for using the Internet to boost your nonprofit's success

Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:

• Advance their causes
• Inform their public
• Raise public confidence and trust in their mission and vision
• Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters

Featuring an international group of contributors, this practical manual provides global applications with how-to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2005
• ISBN 10: 0471691887
• ISBN 13: 9780471691884
• Einband: Tapa dura
• Anzahl der Seiten: 360