Essentials of Marketing - Hardcover

Lamb, Charles

Hardcover

ISBN 10: 0538879262 ISBN 13: 9780538879262

Verlag: South-Western, 1998

Inhaltsangabe

Book by Lamb Charles W Jr Hair Joseph F Jr McDaniel Carl

Über diesen Titel

Reseña del editor:

Learn the basics of marketing and find out about the "hot topics" affecting marketing and business today. Essentials of Marketing explores the major concepts of marketing including the marketing "mix": product, price, place (distribution), and promotion in this short, easy-to-read book. A special chapter devoted to Internet Marketing appears on the Internet, and a chapter devoted to Competitive Intelligence keeps you up-to-date on this timely and increasingly important business issue. Special entrepreneurship sections throughout the book help you put marketing concepts in the context of the fastest-growing segment of the business world: small business.

Reseña del editor:

This concise, essentials version of the Lamb Marketing text provides comprehensive, up-to-date topical coverage to instructors who seek a shorter text. Like the parent text, Lamb's Essentials features in-depth coverage of marketing "hot topics", an On-line chapter on Internet Marketing, a full set of ancillaries, and the slick design and lively writing style which have made Lamb one of the top-selling principles of marketing texts. This text also includes an all-new chapter on Competitive Intelligence. Its streamlined content and shorter length make it ideal for use at quarter schools or for instructors who wish to incorporate outside projects.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 1998
• ISBN 10: 0538879262
• ISBN 13: 9780538879262
• Einband: Tapa dura
• Anzahl der Seiten: 502