45 Years in Ladies' Panties: How Peter J. Velardi became President, CEO and Chairman of America's biggest lingerie maker, married the right girl, and ... the secret of success in life and business - Softcover

Velardi, Peter J.; Webb, Marcus

Softcover

ISBN 10: 0578201240 ISBN 13: 9780578201245

Verlag: Bellissimo Angelina Publications, 2018

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Reseña del editor:

Peter Velardi pulls back the curtain on the “Mad Men” era of the U.S. fashion industry -- the amazing days when bras, panties, slips and girdles evolved from boring “unmentionables” to sexy, colorful lingerie. As the chairman and CEO of Vanity Fair, Velardi led America’s largest lingerie manufacturer during its glory years. His inspiring and often hilarious life story offers proof that conquering fashion in America’s bedroom can help you conquer the corporate boardroom, too. “45 Years” reveals the funniest incidents and the toughest challenges that Velardi and his colleagues lived through while launching sensual design into the American mainstream and creating a multi-billion-dollar clothing sector. Born and raised on Long Island, NY, with his father a production supervisor and both aunts employed as professional seamstresses by a major clothing manufacturer, Velardi practically grew up in the rough-and-tumble garment industry. At age 17, he landed is first job as an office boy at Vanity Fair, making $30 a week...and he never looked back. During his remarkable rise to the top, Velardi benefited from several savvy and experienced mentors who offered him life-changing lessons and powerful business insights. Velardi shares those secrets here, expressed in pithy principles that will help rising executives conquer today’s increasingly complex business environment. As readers follow this hardworking yet good-humored young man during his climb up the corporate ladder, they will also meet a parade of colorful characters -- including sexy models, hardheaded executives (both men and women), and even the occasional movie star. “Working with scantily-clad models is a tough job,” claims Peter Velardi. “But what the heck, somebody’s got to do it!”

Biografía del autor:

Peter Velardi led Vanity Fair, the world’s leading lingerie manufacturer, as President from 1983 to 1988, and as Chairman and CEO from 1988 to 1994. He began there as a 17-year-old office boy earning $30 a week. Coworkers said Peter never forgot where he came from, and that throughout his career he upheld the highest standards of personal and professional integrity, generating deep mutual respect with stockholders, colleagues and customers. During Peter’s rise to the top, Vanity Fair’s annual sales grew from $20 million in the early 1950s to more than $350 million under his management by the mid-1990s ($580M in 2017 dollars). Under Peter’s leadership, Vanity Fair opened new doors for women sales professionals and women executives; and maintained and expanded its industry dominance despite momentous changes in fashion design, social mores, cultural shifts, and global market upheavals. Peter’s very active retirement has largely been devoted to philanthropic fundraising to aid cancer patients and their families. Today Peter and Lee, his wife of 65 years, spend as much time as possible with their three adult children and their grandchildren.

Über diese Auflage

• Verlag: Bellissimo Angelina Publications
• Erscheinungsdatum: 2018
• ISBN 10: 0578201240
• ISBN 13: 9780578201245
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 230