Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines - Hardcover

Thiederman, Sondra

9780669219296: Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines

Hardcover

ISBN 10: 0669219290 ISBN 13: 9780669219296

Verlag: The Free Press, 1992

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Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 262 pages; Publisher's review copy. Subjects: Business communication. Intercultural communication.

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Rese�a del editor:

Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.

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