Strategic Marketing Communications: New Ways To Build And Integrate Communications - Softcover

Smith, Paul R

Softcover

ISBN 10: 0749429186 ISBN 13: 9780749429188

Verlag: Kogan Page, 1999

Über diesen Titel

Reseña del editor:

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Biografía del autor:

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications, Marketing Communications and Great Answers to Tough Marketing Questions (all published by Kogan Page).

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 1999
• ISBN 10: 0749429186
• ISBN 13: 9780749429188
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 320