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Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.
Neill McKee is a communication specialist with 35 years of experience in international development, 15 of which have been based in developing countries. At the Center for Communication Programs at the Bloomberg School of Public Health, Johns Hopkins University from 2001 to 2003, he was the Senior Technical Advisor for communication on HIV/AIDS and adolescent health, and Associate Director for Communication Sciences, Health Communication Partnership. He is presently the head of CCP’s Healthy Russia 2020 Project, based in Moscow. Neill McKee is the author of Social Mobilization and Social Marketing in Developing Communities (1992) and chief editor and contributing author of Involving People, Evolving Behaviour (2000), two important books in the strategic communication field. He has worked with UNICEF in Asia and Africa from 1990 to 2000 and is the originator of the social cartoon characters Meena and Sara who have become popular role models for the empowerment of girls in South Asia and Africa respectively. He has also published a number of articles in the field of development communication and has produced over 30 films in international development in the 1970s and 1980s.
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Buchbeschreibung Zustand: New. pp. 351 Index 1st Published. Bestandsnummer des Verkäufers 26223100
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Buchbeschreibung Zustand: New. pp. 351 Figures, Illus. Bestandsnummer des Verkäufers 7657635
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren