International Business Research - Softcover

Neelankavil, James P.

Softcover

ISBN 10: 0765617722 ISBN 13: 9780765617729

Verlag: Routledge, 2007

Inhaltsangabe

Book by James P Neelankavil

Über diesen Titel

Reseña del editor:

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2007
• ISBN 10: 0765617722
• ISBN 13: 9780765617729
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 488