Customer.Community: Unleashing the Power of Your Customer Base (Jossey Bass Business & Management Series) - Hardcover

Banks; Daus

Hardcover

ISBN 10: 078795621X ISBN 13: 9780787956219

Verlag: John Wiley & Sons, 2002

Inhaltsangabe

Book by Banks Drew Daus Kim

Über diesen Titel

Críticas:

"...I am quite impressed with this book...well written, easy to understand guide to the world of the internet and business..." (M2 Best Books, 3 September 2002)

Reseña del editor:

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. "Customer.Community" takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. "Customer.Community" will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Über diese Auflage

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2002
• ISBN 10: 078795621X
• ISBN 13: 9780787956219
• Einband: Tapa dura
• Anzahl der Seiten: 282