The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results - Hardcover

Ross, Bernard; Segal, Clare

Hardcover

ISBN 10: 0787994049 ISBN 13: 9780787994044

Verlag: Jossey-Bass Inc.,U.S., 2008

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Reseña del editor:

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

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Praise for The Influential Fundraiser

"The Influential Fundraiser is dazzling! This is the most original piece of work I've seen in the field of fundraising in years?yet it's down-to-earth, wonderfully readable, and eminently practical. If you're involved in fundraising, whether major gifts, legacies, direct mail, telefundraising, or just about any other specialty, do yourself a favor: buy this book! If you follow Bernard Ross' and Clare Segal's advice, you'll be sure to raise more money."
?Mal Warwick, author and president, Mal Warwick and Associates

"How curious are you? Curious enough to dive into the most recent work of Ross and Segal as they apply their vast insights and intuition into developing professional fundraisers? Packed with common sense, intellectual rigor, and practical steps, The Influential Fundraiser explores the psychology of twenty-first century philanthropy and provides key tools for the fundraiser to succeed in this challenging charitable environment."
?Sue-Anne Wallace, CEO, Fundraising Institute Australia

"Ross and Segal bring fresh perspectives and a host of new ideas to the fundraiser-donor relationship, and The Influential Fundraiser itself is an easy and fascinating read that will be useful on many levels. They have pioneered a new approach in fundraising that will be used for decades to come."
?Paulette V. Maehara, CFRE; CAE; president and CEO, Association of Fundraising Professionals

"Fundraisers at every level will find Ross' and Segal's ideas on how to improve the ways they talk to?and win over?high-value donors both exciting and stimulating."
?Lindsay Boswell, CEO, Institute of Fundraising UK

Über diese Auflage

• Verlag: Jossey-Bass Inc.,U.S.
• Erscheinungsdatum: 2008
• ISBN 10: 0787994049
• ISBN 13: 9780787994044
• Einband: Tapa dura
• Anzahl der Seiten: 320