Rethinking Marketing: Towards Critical Marketing Accountings - Softcover

Douglas Brownlie; Michael Saren; Robin Wensley; Richard Whittington

Softcover

ISBN 10: 0803974914 ISBN 13: 9780803974913

Verlag: SAGE Publications Ltd, 1999

Inhaltsangabe

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Críticas:

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

Biografía del autor:

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

Über diese Auflage

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 1999
• ISBN 10: 0803974914
• ISBN 13: 9780803974913
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 288
• Herausgeber: Brownlie Douglas T., Wensley Robin, Whittington Richard