According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions - Softcover

Kotler, Philip

Softcover

ISBN 10: 0814472958 ISBN 13: 9780814472958

Verlag: HARPERCOLLINS LEADERSHIP, 2005

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Críticas:

..".a valuable working tool than can help spell the difference between success and failure in your marketing efforts." --Frequent Flyer

"This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition." --Paul Tulenko, nationally syndicated columnist

..".the book reveals the revolutionary thinking of one of the profession's most revered experts" --The CEO Refresher (www.refresher.com)

Reseña del editor:

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

Über diese Auflage

• Verlag: HARPERCOLLINS LEADERSHIP
• Erscheinungsdatum: 2005
• ISBN 10: 0814472958
• ISBN 13: 9780814472958
• Einband: Tapa blanda
• Anzahl der Seiten: 168