The Vanishing Newspaper: Saving Journalism in the Information Age - Softcover

Meyer, Philip

Softcover

ISBN 10: 0826215688 ISBN 13: 9780826215680

Verlag: University of Missouri Press, 2004

Inhaltsangabe

Book by Meyer Philip

Über diesen Titel

Críticas:

"Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices."-Robert Giles; "Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."-Gilbert Cranberg"

Reseña del editor:

Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model" is based on the premise that a newspaper's main product is not news or information, but influence.

Über diese Auflage

• Verlag: University of Missouri Press
• Erscheinungsdatum: 2004
• ISBN 10: 0826215688
• ISBN 13: 9780826215680
• Einband: Tapa blanda
• Anzahl der Seiten: 264