Handbook for Public Relations Writing - Hardcover

Bivins, Thomas

Hardcover

ISBN 10: 0844234354 ISBN 13: 9780844234359

Verlag: Ntc Business Books, 1995

Inhaltsangabe

Book by Bivins Thomas

Über diesen Titel

Reseña del editor:

Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy.
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists.
A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals.

Biografía del autor:

Thomas Bivins currently is Associate Dean at the School of Journalism, University of Oregon.

Über diese Auflage

• Verlag: Ntc Business Books
• Erscheinungsdatum: 1995
• ISBN 10: 0844234354
• ISBN 13: 9780844234359
• Einband: Tapa dura