BadMen: How Advertising Went From A Minor Annoyance To A Major Menace - Softcover

Hoffman, Bob

Softcover

ISBN 10: 0999230700 ISBN 13: 9780999230701

Verlag: Type A Group, 2017

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Reseña del editor:

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

Biografía del autor:

Bob Hoffman is a best-selling author, speaker, and advisor. He is one of the most sought-after international speakers on advertising and marketing. Time, Inc calls Bob “fabulously irreverent.” The Wall Street Journal calls him “caustic yet truthful.” The Financial Times says he's responsible for "savage critiques of digital hype."Fuel Lines calls him "The most provocative man In advertising.” Bob has written two successful books including "Marketers Are From Mars, Consumers Are From New Jersey" which Amazon chose as "#1 Hot Prospect" in advertising and “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book . He is author of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been the ceo of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Über diese Auflage

• Verlag: Type A Group
• Erscheinungsdatum: 2017
• ISBN 10: 0999230700
• ISBN 13: 9780999230701
• Einband: Tapa blanda
• Anzahl der Seiten: 102