Strategic Management in the Hospitality Industry: Pearson New International Edition - Softcover

Olsen, Michael; West; Tse

Softcover

ISBN 10: 129202741X ISBN 13: 9781292027418

Verlag: Pearson, 2013

Inhaltsangabe

Strategic Management In The Hospitality Industry, 3/Ed by Michael D. Olsen, 9781292027418, Pearson

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Reseña del editor:

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2013
• ISBN 10: 129202741X
• ISBN 13: 9781292027418
• Einband: Tapa blanda
• Anzahl der Seiten: 368