Advertising and Societies: Global Issues - Softcover

Frith, Katherine T.; Mueller, Barbara

Softcover

ISBN 10: 1433103850 ISBN 13: 9781433103858

Verlag: Peter Lang, 2010

Inhaltsangabe

Book by Frith Katherine Toland Mueller Barbara

Über diesen Titel

Críticas:

"The drastically changing economy, demographics, and technology in the world have made it imperative to probe into the issues related to advertising and societies through a global lens. Katherine Toland Frith and Barbara Mueller's `Advertising and Societies: Global Issues' is the only text of this kind with a distinct global focus on the market. A brainchild of two leading scholars on international advertising, this sorely needed volume is both informative and insightful. With abundant latest examples, data, and findings, this second edition - a complete update and a substantial rewrite of the earlier version - vividly documents how advertising reflects and shapes societies in the world today. A refreshing and truly valuable contribution to the body of knowledge, this book is a must-read for anyone - student, practitioner, and scholar alike - who desires a critical understanding of advertising." (Hong Cheng, Associate Professor, E. W. Scripps School of Journalism, Ohio University)

Reseña del editor:

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Über diese Auflage

• Verlag: Peter Lang
• Erscheinungsdatum: 2010
• ISBN 10: 1433103850
• ISBN 13: 9781433103858
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 264