Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising - Softcover

Kirshenbaum, Richard

Softcover

ISBN 10: 1453258175 ISBN 13: 9781453258170

Verlag: Open Road Integrated Media LLC, 2011

Inhaltsangabe

Book by Kirshenbaum Richard

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Críticas:

"A shimmering piece of work, in which the flash illuminates the creative act." -Kirkus Reviews "With Madboy, Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." -Jerry Della Femina "Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon." -James Patterson

Reseña del editor:

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue-a firm where a skateboarding employee once bowled over an important client-but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

Über diese Auflage

• Verlag: Open Road Integrated Media LLC
• Erscheinungsdatum: 2011
• ISBN 10: 1453258175
• ISBN 13: 9781453258170
• Einband: Tapa blanda
• Anzahl der Seiten: 234