Social Media Marketing - Softcover

Tracy Tuten; Amzalex Inc

Softcover

ISBN 10: 1473913012 ISBN 13: 9781473913011

Verlag: SAGE Publications Ltd, 2014

Über diesen Titel

Críticas:

I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a different story.

(Gary Vaynerchuk)

Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book! (Robert V. Kozinets)

Reseña del editor:

**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.

The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include:

1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon)

This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.

The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Über diese Auflage

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2014
• ISBN 10: 1473913012
• ISBN 13: 9781473913011
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 352