A technique for producing ideas: A simple five step formula for producing ideas - Softcover

Young, James Webb

Softcover

ISBN 10: 1515307972 ISBN 13: 9781515307976

Verlag: CreateSpace Independent Publishing Platform, 2015

Inhaltsangabe

This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.

Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.

Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".

Table of contents

• How it started
• The formula of experience
• The Pareto theory
• Training the mind
• Combining old elements
• Ideas are new combinations
• The Mental digestive process
• "Constantly thinking about it"
• The final stage
• Some after-thoughts

Über diese Auflage

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2015
• ISBN 10: 1515307972
• ISBN 13: 9781515307976
• Einband: Paperback
• Anzahl der Seiten: 46