The Marketing Playbook: Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market - Hardcover

Zagula, John; Tong, Richard

Hardcover

ISBN 10: 1591840384 ISBN 13: 9781591840381

Verlag: Portfolio, 2004

Inhaltsangabe

Book by Zagula John

Über diesen Titel

Reseña del editor:

A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.

Biografía del autor:

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.

Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.

Über diese Auflage

• Verlag: Portfolio
• Erscheinungsdatum: 2004
• ISBN 10: 1591840384
• ISBN 13: 9781591840381
• Einband: Tapa dura
• Anzahl der Seiten: 313