Neuromarketing (International Edition): Understanding the Buy Buttons in Your Customer's Brain - Softcover

Renvoise, Patrick

Softcover

ISBN 10: 1595551352 ISBN 13: 9781595551351

Verlag: Thomas Nelson Publishing, 2012

Inhaltsangabe

Unusual book

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Reseña del editor:

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Reseña del editor:

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

• The 6 stimuli that "always" trigger a response
• The 4 steps to align content and delivery of your message
• The 6 message building blocks to address the "old brain"
• The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Über diese Auflage

• Verlag: Thomas Nelson Publishing
• Erscheinungsdatum: 2012
• ISBN 10: 1595551352
• ISBN 13: 9781595551351
• Einband: Tapa blanda
• Anzahl der Seiten: 256