Marketing Best Practices: Marketing Executives from Bank of America, Porsche, and More on Brand Management, Customer Awareness and Developing Strategic Initiatives (Inside the Minds) - Softcover

Softcover

ISBN 10: 1596222212 ISBN 13: 9781596222212

Verlag: Aspatore Books, 2005

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Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Chapters Include: Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation – “Doing More with Less”; Charles W. Ellis, Executive Vice President & Chief Marketing Officer , Time Warner Cable – ‘The Importance of Customer Value Creation”; Ginoris López-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular – “Ensuring Brand Management”; Catherine P. Bessant, Chief Marketing Officer, Bank of America – ‘Twenty-First-Century Marketing: Part Art, Part Science, All Business”; Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc. – “Working on a Great Brand...There Is No Substitute”; Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield – “Leadership: The Brand, The Plan, The Organization”; Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America – “The Role of Marketing in Private Corrections Management”; Ellen Miller-Sonet, Vice President, Marketing, Memorial Sloan-Kettering Cancer Center – “Learning from Customers”; Larry L. Mast, Executive Vice President and Chief Marketing Officer, The Penn Mutual Life Insurance Company – “Examining All of the Sides to Marketing”; Steven J. Patterson, Vice President, Marketing, Southern States Cooperative – “The ABCs of Customer Relations Management”; Steve Nelson, Vice President, Marketing, GNC – “Communicating Your Niche as a Specialty Retailer”; Marge Breya, Senior Vice President and Chief Marketing Officer, BEA Systems - “Creating Awareness”; Kathleen S. Reichert, Vice President, Marketing and Communications, A.T. Kearney – “Inside Professional Services Marketing”; Sean S. Sweeney, Executive Vice President and Chief Marketing Officer, Philadelphia Insurance Companies – “A Road Map to Common-Sense Marketing”; Omar Barraza, Director of Marketing, Dot Hill Systems Corp. – “Planning and Executing Marketing Initiatives.”

Über diese Auflage

• Verlag: Aspatore Books
• Erscheinungsdatum: 2005
• ISBN 10: 1596222212
• ISBN 13: 9781596222212
• Einband: Tapa blanda
• Anzahl der Seiten: 212