PROFITING FROM SERVICES AND SO: What Product-Centric Firms Need to Know (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

ZEITHAML

Softcover

ISBN 10: 1606497480 ISBN 13: 9781606497487

Verlag: McGraw Hill / Europe, Middle East & Africa, 2014

Über diesen Titel

Reseña del editor:

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

Biografía del autor:

Valarie A. Zeithaml is the David S. Van Pelt Family Distinguished Professor of Marketing and an award-winning teacher and researcher at the Kenan-Flagler Business School at the University of North Carolina.

Über diese Auflage

• Verlag: McGraw Hill / Europe, Middle East & Africa
• Erscheinungsdatum: 2014
• ISBN 10: 1606497480
• ISBN 13: 9781606497487
• Einband: Tapa blanda
• Anzahl der Seiten: 220