The Game Changer: How Every Leader Can Drive Everyday Innovation - Softcover

Lafley, A. G.; Charan, Ram

Softcover

ISBN 10: 1846681626 ISBN 13: 9781846681622

Verlag: Profile Books, 2008

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Críticas:

A"Admittedly, a huge amount has been written on innovationA--so much that the very term has become a business buzzword. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides.A" - Businessweek

Reseña del editor:

It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line.

As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.

Über diese Auflage

• Verlag: Profile Books
• Erscheinungsdatum: 2008
• ISBN 10: 1846681626
• ISBN 13: 9781846681622
• Einband: Tapa blanda
• Anzahl der Seiten: 320