International Marketing Strategy: Analysis, Development and Implementation - Softcover
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This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis - including trading environment, market considerations, research and opportunities; development - including planning, standardization, entry strategies; and implementation - including product strategy, international communication, distribution, pricing, challenges. It takes material from around the world, including Europe, Australia, Pacific Rim and USA, covering consumer and business to business, manufacturing and services. With short case illustrations, longer integrated cases, summaries and discussion points, undergraduate students should find this easy to use both as a course book and for revision reference. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading for any student undertaking these examinations.
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- VerlagCengage Learning EMEA
- Erscheinungsdatum1994
- ISBN 10 1861522207
- ISBN 13 9781861522207
- EinbandTapa blanda
- Anzahl der Seiten450
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International Marketing Strategy: Analysis, Development and Implementation
Verlag:
Intl Thomson Business Pr
(1994)
ISBN 10: 1861522207
ISBN 13: 9781861522207
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Buchbeschreibung paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Bestandsnummer des Verkäufers S_337680019
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International Marketing Strategy: Analysis, Development and Implementation
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Buchbeschreibung Paperback. Zustand: Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9781861522207
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International Marketing Strategy: Analysis, Development and Implementation
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Buchbeschreibung Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9781861522207
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