Developing Successful Sport Marketing Plans - Softcover

Stotlar, David K.

Softcover

ISBN 10: 1885693842 ISBN 13: 9781885693846

Verlag: Fitness Information Technology, Inc, U.S., 2009

Inhaltsangabe

Book by David K Stotlar

Über diesen Titel

Reseña del editor:

Now in its third edition, this book focuses toward the sport consumer and explains how to create an effective sport marketing plan. David Stotlar's comprehensive experience and intimate knowledge of the sport industry are evident as he provides the specific issues to consider, the essential questions to guide your thinking, and the proper exercises to help you to develop and implement a viable sport marketing plan. The intent is simple: provide a workbook that assists you in building a winning marketing plan through a well-defined, industry-proven protocol that has been demonstrated to be successful.

Contraportada:

Now in its third edition, Developing Successful Sport Marketing Plans has become an integral tool for students as well as professionals. In this vastly updated version, which has a focus redirected toward the sport consumer, internationally renowned sport marketing professor, Davis Stotlar, explains how to create an effective sport marketing plan. Stotlar's decades of comprehensive experience and intimate knowledge of the sport industry is evident as he provides the specific issues to consider, the essential questions to guide your thinking, and the proper exercises to help you develop and implement a valuable sport marketing plan.

Über diese Auflage

• Verlag: Fitness Information Technology, Inc, U.S.
• Erscheinungsdatum: 2009
• ISBN 10: 1885693842
• ISBN 13: 9781885693846
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 142