Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge - Softcover

Moore, Geoffrey A.

Softcover

ISBN 10: 190096158X ISBN 13: 9781900961585

Verlag: Capstone Publishing Ltd, 1998

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Reseña del editor:

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

Biografía del autor:

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Über diese Auflage

• Verlag: Capstone Publishing Ltd
• Erscheinungsdatum: 1998
• ISBN 10: 190096158X
• ISBN 13: 9781900961585
• Einband: Tapa blanda
• Anzahl der Seiten: 272